Adopting an environmental preservation lens, our mission transcends the communication of the tobacco industry's impact on public health; instead, it embraces the broader scope of the destruction it wreaks upon our planet. By exposing the industry's deceitful 'greenwashing' tactics, we equip young individuals with the essential tools to champion a cleaner and healthier world, one that benefits not only our generation but also future ones.

We are proud to contribute to the targets of the European Green New Deal and Leuven 2030. By actively participating in these initiatives, we are working towards making our city more beautiful, climate-neutral, and sustainable. Additionally, we fully support the European Commission's directive to create a tobacco-free generation in Europe by 2040, championing a healthier future for all. 

I've always been conscious of the devastating effects of the tobacco industry on public health. However, in 2020, I began taking my baby to the local playgrounds in Leuven, and to my surprise, the sandpits were filled with cigarette butts. It was at that moment that I delved into research about the environmental catastrophe caused by this industry, from tobacco production to the waste generated by cigarette butts and "vaping" devices, as well as their pervasive greenwashing tactics. With the intention of protecting our planet and future generations, I set in motion "Bin Your Butts Leuven".  Marília Breite - Founder of Bin Your Butts Leuven