Adopting an environmental preservation lens, our mission transcends the communication of the tobacco industry's impact on public health; instead, it embraces the broader scope of the destruction it wreaks upon our planet. By exposing the industry's deceitful 'greenwashing' tactics, we equip young individuals with the essential tools to champion a cleaner and healthier world, one that benefits not only our generation but also future ones.

We are proud to contribute to the targets of the European Green New Deal and Leuven 2030. By actively participating in these initiatives, we are working towards making our city more beautiful, climate-neutral, and sustainable. Additionally, we fully support the European Commission's directive to create a tobacco-free generation in Europe by 2040, championing a healthier future for all.